Mori Girl fashion recently emerged in 2007 in Japan. Mori means "forest" in Japanese, and the style concept is "a girl who looks like she is living in the forest" The look is natural & earthy. The fictional archetype was declared as being the character of Hagu from Honey & Clover. The actual archetype of Mori Girl fashion is the actress Yuu Aoi, who as a matter of fact played Hagu in the Honey & Clover movie in 2006. Mori girl has developed not only as a style but as a lifestyle as well! Quirky girls who love vintage clothing, pocket watch, tea, moss or went snooping in the grandma's attic will feel right at home in this fashion style. Although mori girl is natural, it does not mean it is simple!